I had the opportunity to attend the NMX/BlogWorld Expo earlier this month, so I’d like to share what I learned.
Bill Belew’s session made the most impact on me personally, so this post is dedicated to what I learned during his session. It was titled, “4 Concrete Steps to Get 1,000,000 Relevant Unique Visitors to Your Blog.”
I will get to some actionable advice towards the end of this post, so if you’re not into reading, feel free to skip down to the bottom. My feelings won’t be hurt…well, not too much. *sniff*
Anyway, find a nice comfy rock and take a seat. I’d like to share with you my NMX/BlogWorld Day 1 experience.
Should I Stay or Should I Go?
I wasn’t sure as the date approached if I should go to the conference because my daughter just had tonsil surgery, followed by emergency surgery 2 days later to stop a massive bleeding complication. I was faced with the dilemma of honoring my commitment to attend the conference vs. staying at home with my daughter.
Thankfully, my mother was in town (she’s a busy motivational speaker) and cared for my daughter during the last 2 days of the conference. I wish I could have attended every single session, but I could only bear to be away for the first half of each day. Either way, I’m glad I opted to attend.
At first I chose to attend a panel discussion titled, “The Art of Becoming a Leader in Your Niche.” It was a tough call because that session was going on at the same time as Bill’s presentation.
I ended up walking out of the panel discussion because it seemed more focused on defining the word, “Leader.” Not something I was much interested in that morning, so I power-walked it over to Bill’s session hoping I didn’t miss out on too much.
I walked in the door and the room was packed! We’re talking standing room only. And hot.
I squeezed my way in to the room anyway and settled for a spot close to the door. There was barely enough elbow room to get a notebook out of my bag, but I managed the maneuver quickly enough to begin writing a few notes.
Bill gave his presentation in a sermon-like format, inter-weaving various proverbs and life lessons. I enjoyed hearing him speak.
Here’s what he said (not verbatim, of course)…
Quantity, Quality, Consistency, Longevity
Repeat after me…Quantity, Quality, Consistency, Longevity.
These 4 elements led Bill to blogging success, earning him over 6 figures in blogging and over 1 million unique, relevant page views.
You must write a lot. During Q&A, someone asked how many posts per day to write. Bill recommended 5 posts (Oh, is that all? ;)).
For example, trending topics for your industry. If a bunch of people are searching for information about a specific current event, and you’ve written about this event, the likelier it will be that you’ll bring in a good amount of traffic since people are actively searching for your topic.
Write something of value. This goes without saying. We’ve been beat over the head with this time and again in the blogosphere. Content is king. Bill said none of these things, but I’m putting this point in my own words.
Every so often, try sending external links to others on the same playing field. This practice will help give someone else a boost and can serve as an opportunity to build a relationship with a fellow blogger.
You must write a lot and do it often. Be consistent.
To this point, find out how often search engines visit you by keeping tabs on your analytics. You have to pay attention to what is working and not working on your site.
Frequent updates to your site and blog comments are a couple of ways to keep search engine bots coming back for more.
To become a successful blogger, you’ve got to understand that you’re in it for the long-haul.
You can’t click “Install” on a new WordPress installation and expect gold to rain from the sky. It doesn’t work that way. <–My words yet again.
You’ve got to write long enough for your idea to catch on.
Which leads us to why you ought to sit on a rock in the first place…
Resolve to Sit on a Rock
Bill shared with us an ancient Japanese proverb regarding success. It simply states, “Sit on a rock for three years.”
In other words, if you hang in there long enough, your idea will catch on.
ishi no ue ni mo san-nen (sit on a rock for three years) – Japanse Proverb
Did you know that people usually give up about 3 months after starting a blog?
Bill showed us a bar graph that belonged to a friend of his. The graph showed visitor traffic for the first year of blogging and we could clearly see that nothing really happened for the first 3 months. But guess what? His readership began to grow beyond the 3-month mark. Luckily, his friend hung in there long enough to reap the rewards!
Sit on a rock.
You must resolve to DO, not simply try. Resolve to write more, write better, write often, and write for the long-haul.
Nothing can defeat your resolve; if you resolve to do something, you will do it. <– All Bill’s words.
The Bumblebee Principle
The laws of physics state that a bumblebee should not be able to fly, but no one told the bumblebee, so it flies anyway.
What do bumblebees have to do with blogging? Do not let people tell you what you can and cannot do.
Do not let people tell you what you can and cannot do. – Bill Belew
I got a little choked up at this point because my daughter loves Bee Movie. The movie starts out explaining the Bumblebee Principle, so when Bill brought it up in his presentation, I thought about my little girl. I hope she goes through life remembering this principle. xo
Hunger Trumps Passion
Finally, hunger trumps passion. Sometimes you have to feel a certain sense of desperation to succeed.
Hunger trumps passion. – Bill Belew
Bill shared the fact that his family’s income is generated through his blogging efforts. Blogging puts food on the table for him, his wife, and his daughter.
It’s more than passion that drives a successful blogger at times. You have to be hungry for success.
Bill shared a whole lot more like basic search engine optimization tips, etc, but the stuff I wrote above was the main gist of things.
Very inspirational and a much-needed kick in the pants!